Heading for new shores: Tourism in transition

It is almost impossible to keep pace with the changes in the travel industry: On the one hand, there is digitalization, which is taking booking processes, occupancy management and customer experience to completely new shores. Then there is the growing awareness of sustainability and climate protection, which is not only reflected in air travel, but also in the choice of accommodation and tourist experiences. And finally, major global situations such as the pandemic or political unrest are creating planning uncertainties.

TravelPerk, a booking and management platform for business travel, and Guestline, a provider of cloud-based hotel management software, are just two examples of companies seeking their voice and their place in the competitive landscape - and asking us for help. The restaurant booking app Bookatable, now The Fork, also approached Oseon in its time to make its voice heard in a competitive market.

We take the perspective of the traveler or guest when selecting topics, content and messages and thus present all of our customers' products and services directly in the light of their business impact and potential to solve problems. The customer experience is clearly at the forefront for both B2C and B2C providers. Everything hoteliers, restaurateurs, travel and other service providers do is geared towards standing out from the crowd in this experience.

For our clients, we get to the heart of what drives their respective target groups and always supplement their product PR with suitable, topic-based service and thought leadership content. This increases the frequency with which we have something to say and boosts the relevance of our topics for the media.